FEATURE BREED
We are very excited to announce the feature breed at FarmFest ‘26 is the Traditional Simmental Fleckvieh. Originally from Switzerland and with over 40 million head worldwide, this dual purpose breed came to Australia over fifty years ago. Through astute selection of their massive international gene pool, this breed has adapted well to Australia’s wide range of environments and production systems in both pure and cross bred commercial programs.
Spokesperson for the Traditional Simmental Fleckvieh Society, Trevor Anderson said “FarmFest is a terrific opportunity for us to showcase the breed and to put a spotlight on their ability to produce high yielding, lean meat as well as high volume milk production". Keep an eye out for more news about the Traditional Simmental Fleckvieh feature breed in upcoming newsletters.
For more information visit: https://lbcentre.com.au/Fleckvieh.php
The FarmFest App
A feature for the 2026 event is the Elders FarmFest App, designed so visitors can make the most of their FarmFest experience.
Plan your perfect day at FarmFest with the 'My Show Planner' feature on the app! Save everything you want to experience so you never miss:
• Your must visit exhibitors
• Live demonstrations
• Exciting activations
• FarmFest Deals
Through the app you will be able to know exactly where you are on site and how to find where the closest food outlet or toilet is located, all in the palm of your hand.
The newest app version will be launched early 2026, keep an eye on our social media for updates on this!
Your Feedback Helps Shape FarmFest
Each year, FarmFest visitors and exhibitors provide valuable feedback to us, both directly and via the post event surveys. Your feedback assists us in planning for future events as we strive to make improvements every year. One very pleasing result from the 2025 survey was 84% of attendees were from the agri community - that is they are farmers, farm managers or employees, or they supply products and services to farmers. This is very important to us as organisers as the very reason that FarmFest exists is for farmers - therefore it is vital that farmers remain core to everything we do.
While the majority of attendees felt nothing was missing from the event, there were suggestions for improvement including better traffic management and additional seating. Work has been done in both of these areas to improve your experience at FarmFest 2026!
Black Truck and Ag Expands
Long time Elders Farm Fest exhibitor, Black Truck and Ag, part of the Harvey Black Group, recently announced a new chapter in its story of growth with the opening of TJM Toowoomba and the purchase of Armstrong’s Auto Group. Now rebranded as Black Auto Group, this purchase adds Nissan, GWM, Jeep and Suzuki to the already impressive lineup of world class vehicle brands that include RAM, Isuzu Ute, Isuzu Trucks and Iveco. General Manager of Black Truck & Ag, Jason Black said "This acquisition allows the group to bring its values of quality, integrity, and customer-first sales and service to even more people in the region, and by investing locally and expanding strategically the Harvey Black Group continues to build strong community ties while supporting local employment and industry".
For more information visit harveyblackgroup.com.au
Applications Now Open
We are now accepting site applications for 2026. The deadline for returning exhibitors to retain their site is February 6, after which, site change requests will be reviewed and available sites offered to new exhibitors where possible.
For returning exhibitors please use your unique link and code sent through via your email.
If you want to find out more about exhibiting at Elders FarmFest click on this link to view the prospectus. For new exhibitors wanting to apply for a site please complete the application here.
We look forward to seeing you at FarmFest 2026!
The FarmFest Team